Consumers Have More Time Thanks to Technology, and Marketers Have More Opportunities to Fill It

Trends like ride sharing and IoT have seemed to lengthen the day

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Recently, I was taking an Uber while speaking to a colleague on the phone and simultaneously switching between Instagram, news headlines and texting a partner in Singapore on WhatsApp. Ten years ago, these activities did not and could not coexist; today, I can do them all simultaneously.

Most individuals love to think that time is scarce. There are only 24 hours in a day, right? Well, maybe not.

Keith GrossmanIllustration: Alex Fine

In Activate’s Tech and Media Outlook 2016, there is an interesting statistic derived from data at the Bureau of Labor Statistics, Nielsen and other leading sources suggesting that the average U.S.

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This story first appeared in the Sept. 11, 2017, issue of Adweek magazine. Click here to subscribe.