Why the Backyard Grill Is a Guy Thing

What’s the deal with dudes and cooking over fire, anyway?

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

Of all the classic archetypes that fill American consumer culture, few are as universal as dad grilling in the backyard. Yes, we know: Humans have been cooking over fire for 500,000 years now. But everybody knows that the real story starts after WWII, when the definition of the good life was a suburban ranch house with a Chevrolet in the driveway and a patch of lawn out back.

Now, look carefully through that cloud of blue smoke.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in