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American Express’ decision last week to review its $375 million media business, anchored for 40 years at MindShare and its predecessor, the media department of Ogilvy & Mather, was sparked by client frustration with the incumbent’s search for a new worldwide leader on its business, sources said.
“They lost the guy leading the business for them and haven’t replaced him,” said one source. Another agency exec described the review as an “over-reaction” to frustration over the search for a global leader.
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