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Michael Leedy's eventual successor as chief marketing officer at American Eagle Outfitters should consider boosting the brand's digital outreach while doubling down on simple, honest messages like the acclaimed "Real" campaign for its Aerie lingerie in early 2014.
So say retail watchers in the wake of the company's announcement yesterday that Leedy would step down on Sept. 15. No reason was given for Leedy's impending exit, but the search for a new CMO is underway.
"American Eagle has managed to make a comeback with its focus on e-commerce and emotional marketing like the Aerie 'Real' campaign featuring nonphotoshopped models," said Brooke Blashill, senior vice president of The Boutique @ Ogilvy PR.
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