Why an Agency Founder Dropped His Ph.D. Ambitions to Tackle Marketers' Real-World Challenges

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Specs
Who From left: CCO Scott Seymour; president, CEO Kevin Meany; creative strategy and ideation vp Larry McGearty
What Promotion-driven marketing services agency
Where Hilton Head, S.C.



After college, Kevin Meany took a break from working on his Ph.D. in psychology, enrolled in a marketing class by chance and changed the course of his life. "It turned out branding and consumer awareness blended in really well with all my interests in psychology," Meany said. Further, 20 years ago, he figured if successful agencies could open in Portland, Ore.,

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