Why Agencies Should Spend More Time and Effort Retaining Their Strategy People

Survey says 28% plan to move jobs within a year

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The ad industry is losing more talent than it's gaining, according to a LinkedIn study—"The Truth About Strategy Talent"—done in partnership with the 4A's. In 2015, the ad industry experienced a 25 percent net loss of global talent to competing industries, but one area where agencies need to focus a bit more time is the strategy department. According to LinkedIn's data, strategic planners are 30 percent less likely to be satisfied with their current positions.

Of those polled for the study, 28 percent said they don't see themselves working in their current positions within the next year and 40 percent are more likely than global talent to leave their positin in the next six months.

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