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A year ago, Will Flood, a London account director at M&C Saatchi, embarked on an immersive learning experience at the agency's New York office. "The sheer dominance of the American market in the world of advertising meant that it was absolutely critical for my career to learn how clients and colleagues work together here," said Flood. "More so than other markets, the U.S. has a tendency to be the first to set trends and drive innovation, so learning firsthand how to use new insights, new thinking and new technology to make powerful communications has been a huge boost."
More than ever, agencies are going with the flow in an increasingly global economy, grooming key employees like Flood for bigger roles through intensive on-the-job training.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
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