Why a Funky Old Gas Station in Napa Valley Is Now a Mecca for Millennial Wine Drinkers

Tank Garage challenges tradition and draws younger oenophiles

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Some entrepreneurs plan out their next business venture in their heads and on their laptops. James Harder spotted his from behind the wheel of his car.

It was 2012, and Harder was driving Foothill Boulevard, a meandering ribbon of asphalt that threads the tiny Napa Valley town of Calistoga, Calif. With a population of 5,311, Calistoga has little in the way of major industry, except of course for wine.

Chateau Montelena, the Kenefick Ranch Winery, Castello di Amorosa—these and scores of other vineyards nestle in the rolling countryside surrounding the town.

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