Whose Genes Couldn't Use A Little Modification?

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

Badmouthed for years by the health police, beef made a comeback by adopting an explicitly macho image. Maybe it’s time for genetically engineered (gm) foods to try the same approach. These foods certainly haven’t made much headway with women. In a telephone poll for ABCNews.com, 62 percent of female respondents declared gm foods “unsafe,” while just 25 percent said they’re safe. Among men, on the other hand, 46 percent said such foods are safe, versus 40 percent calling them unsafe.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in