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Mering & Associates, a small, relatively unknown Sacramento, Calif., shop, is in the spotlight after winning the California Division of Tourism’s advertising business. To the surprise of the larger finalists for the account, which bills $16.5 million over three years, Mering was selected Aug. 25 less than 48 hours after delivering an oral presentation in the review.
The $15.5 million shop was victorious over two much larger contenders: DavisElen and Grey Advertising, both in Los Angeles.
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