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Interpublic Group is looking for a top executive to oversee and coordinate the $300 million U.S. Burger King account following new assignments awarded to IPG shops Deutsch/LA and Media First International, sources said.
It is believed that IPG is looking both internally and outside its agencies for the right executive.
“They’re working hard to get a big name,” said one executive. The new position would function as a top-level “traffic cop” to “make sure everything works together,” said another source.
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