WHO ACTUALLY WATCHES INFOMERCIALS?

Infomercial media time is not purchased by rating points, lead in, or demographics. It is purchased solely on whether a time slot produces enough orders to pay its media costs and turn a profit. Many infomercial timeslots are not monitored by rating services, or if they are, show virtually no viewship. Many studies within the industry have concretely demonstrated that ratings have absolutely no correlation to the number of orders the timeslot generates. This is completely the opposite way traditional media buyers purchase time.
So, how do we know who’s watching infomercials? The only valid way is to examine the customer base of existing infomercials and find out who these people really are.