COLUMBUS, OHIO – Sources say that White Castle Systems has narrowed its agency search down to two from roughly 20 shops. Insiders say that J. Walter Thompson/Detroit and Cramer-Krasselt/Chicago are vying for the $10-15 million business now at Gunder & Associates, Dublin, Ohio. Neither agency would comment last week. A decision is expected in mid-October.
Copyright Adweek L.P. (1993)