White Castle May be Down to Two

COLUMBUS, OHIO – Sources say that White Castle Systems has narrowed its agency search down to two from roughly 20 shops. Insiders say that J. Walter Thompson/Detroit and Cramer-Krasselt/Chicago are vying for the $10-15 million business now at Gunder & Associates, Dublin, Ohio. Neither agency would comment last week. A decision is expected in mid-October.
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