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Clive Whitcher, part of the British vanguard of the ’80s that pioneered account planning in the U.S., has joined Saatchi & Saatchi Los Angeles as director of planning. It is the second high-powered hire the agency has made in recent months, having tapped former TBWA\Chiat\Day creative star Steve Rabosky as chief creative officer in July.
A self-described “car guy,” Whitcher will focus on the Toyota Motor Sales USA account at Saatchi. Over his career he has used his insights into consumer behavior to help advertise Ford, Porsche and Nissan.
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