WHERE THE JOBS ARE

The market for jobs in advertising, media and marketing is off to a dismal start in 2006, to judge by the volume of help-wanted classifieds running in Adweek. As you can see from the chart, a flat performance in New England (compared to January 2005) qualifies as a bright spot, relatively speaking. Do this year’s numbers look weak because last January was especially strong? Afraid not. It seems we can forget the wishful notion that companies’ 2006 budgets would provide a spurt in hiring. Productivity gains in the general economy may have ground to a halt, but the ad business seems able (or, at least, willing) to handle a slowly growing workload without increasing its head count.