The good news about the market for jobs in advertising, media and marketing is that it’s improving—quite briskly in some regions, to judge by the volume of help-wanted classified ads in Adweek. The bad news is that it’s improving at a leisurely pace in other areas, especially in the West, where a lackluster job market is dragging down the national total. And after several years of drastic shrinkage, the market has far to go before it regains anything like its pre-recession size. The mathematics of volatility are not on its side: Keep in mind that if you buy a share of stock for $100 and it goes down 90 percent and then up 90 percent, it’s not back at $100—it’s at $19.
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