Economists refer to “discouraged workers”—those who’ve given up on finding a job and left the workforce for now. With respect to advertising, marketing and media, one might speak of “utterly disconsolate workers”—people who’ve lost all hope of regaining jobs in those sectors and shifted their careers elsewhere. The volume of help-wanted ads last month in Adweek confirms that employers see no need to staff up in anticipation of the much-heralded (but still unseen) rebound in the second half.
Get Adweek's Brand Marketing Daily Newsletter in your Inbox
Today's highs and lows of creativity