Anyone who managed to get a new job in the ad business last year should be automatically inducted into the Advertising Hall of Fame. The market for jobs in advertising, media and marketing was all but dormant during 2002. The chart below, based on the volume of help-wanted classified ads in Adweek, tells the sad story. And if anything, the market was even poorer than those numbers indicate: Keep in mind that 2001, as a basis for comparison, was itself quite weak. Even if the volume of help-wanted advertising doubles in 2003 (and we’ll keep our fingers crossed!), that would still leave the market sluggish by the standards of the late-’90s boom years. Then again, sluggish is better than comatose.
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