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The San Diego Chicken may have been “poultry in motion,” but today’s mascots, no matter the animal, are full-on publicity hounds.
Take Goleo VI and Pille, the lion and talking soccer ball created for next summer’s soccer World Cup in Germany. They were introduced last November by Pelé and Franz Beckenbauer on a German variety show, and have become full-fledged celebrities. On the official Yahoo! World Cup Web site, the pair have biographies longer than any player or coach.
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