When I agreed to critique the "Best Spots" for

When I agreed to critique the “Best Spots” for April, I had no idea I would be writing the review from a bathroom in Croatia. It’s a long story—not unlike the stories behind every ad. Every assignment begins with the desire to come up with a great idea. No creative I know runs the ad gauntlet without the best intentions of producing a piece of work that is breakthrough. But creative advertising is fragile. From the strategy to the final edit, debates, compromises, good intentions, strong beliefs, time, money—all come into play.