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VIE BRAS
AGENCY Campbell & Partners, Toronto
CLIENT Vogue Brassiere, Toronto
MEDIUM out-of-home
CREATIVE/ART DIRECTOR Barry Campbell
COPYWRITER Mo Solomon
PHOTOGRAPHY Struan Campbell Smith
Let’s face facts: The lads would stare at her no matter what the status of her underwear. Ads for bras have always assumed that women want to attract men. Amending that message to suit modern sensibilities, this headline suggests women can attract men and be in control of whatever ensues. In short, the product is a vehicle for female empowerment.
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