What's New: Portfolio

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.





WHITE MOUNTAIN SHOES
AGENCY: Wallwork Curry, Boston
CLIENT: White Mountain Shoes, Wellesley Hills, Mass.
MEDIUM: consumer magazines
CREATIVE DIRECTORS: Bob Curry, Jack Wallwork
ART DIRECTORs: Frank Perrone, Alyn Carlson-Webster
COPYWRITER: Arlene Maltman
PHOTOGRAPHY: Hornick/Rivlin, Boston
Never underestimate the power of literal-mindedness. I’d be willing to bet that the first reaction of many people upon reading the headline and looking at the photo will be something along the lines of: “She’s gonna go mountain climbing in those shoes?” Readers who recover from this perplexity will find the ad engaging.











AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in