AGENCY: Bartle Bogle Hegarty, London
CLIENT: Wallis Womenswear
MEDIUM: Women’s magazines
CREATIVE DIRECTORS: Graham Watson and Bruce Crouch
ART DIRECTOR: Steve Hudson
COPYWRITER : Victoria Fallon
PHOTOGRAPHER: Bob Carlos Clarke
TYPOGRAPHER: Andy Bird
A glistening razor about to slice delicate flesh. A lawn mower headed for a lounging man reading a pulp-fiction anthology. It’s not exactly your standard look for fashion ads, yet these deadly images are part of a new branding effort for Wallis womenswear. Casting men as defenseless stooges, this black-and-white campaign takes the concept of “dressed to kill” to a comical new level.
The Wallis woman is a femme fatale innocently oblivious to the mayhem her beauty creates. Each ad, sans copy, carries only the “Dress to kill” tag, designed with a dagger-shaped “I” reminiscent of tawdry thrillers. While sex and fashion will always be linked, adding campy death scenarios to the mix not only empowers Wallis’ fashion allure but feeds many revenge fantasies, as well.
AGENCY: West & Vaughan, Durham, N.C.
CLIENT : Hectors Restaurants
MEDIUM: Posters, in-store and kiosks
EXEC. CREATIVE DIRECTOR: Bill West
CREATIVE DIRECTOR/ ART DIRECTOR: Robert Shaw West
COPYWRITER/DESIGNER: Francis George
PHOTOGRAPHER: Alex Bee
ILLUSTRATOR: Ricky Herring
Remember when we weren’t inundated with constant health warnings? Hectors restaurants, which claims to serve “burgers to die for,” believes if you’re going to be bad, be as bad as you can be. Below a tongue-in-cheek banner that reads “We care about our customers,” the ’50s-style feel-good ad features an emergency poster detailing first-aid measures for heart-attack victims.
A cartoon figure wearing a perky bow tie and a grin holds a humongous burger. Beneath him is a mouth-watering description of the artery-clogger. The colors are blinding enough to attract the bleary-eyed, while the message will strike a chord in anyone searching for an old-fashioned burger without the pretense of healthy fare.
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