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WALLIS WOMENSWEAR
AGENCY: Bartle Bogle Hegarty, London
CLIENT: Wallis Womenswear
MEDIUM: Women’s magazines
CREATIVE DIRECTORS: Graham Watson and Bruce Crouch
ART DIRECTOR: Steve Hudson
COPYWRITER : Victoria Fallon
PHOTOGRAPHER: Bob Carlos Clarke
TYPOGRAPHER: Andy Bird
A glistening razor about to slice delicate flesh. A lawn mower headed for a lounging man reading a pulp-fiction anthology. It’s not exactly your standard look for fashion ads, yet these deadly images are part of a new branding effort for Wallis womenswear. Casting men as defenseless stooges, this black-and-white campaign takes the concept of “dressed to kill” to a comical new level.
The Wallis woman is a femme fatale innocently oblivious to the mayhem her beauty creates.
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