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BROOKS RUNNING SHOES
AGENCY Borders, Perrin & Norrander, Portland, Ore.
CLIENT Brooks Sports, Bothell, Wash.
MEDIUM running & fitness magazines
CREATIVE DIRECTOR Terry Schneider
ART DIRECTOR Tia Doar
COPYWRITERS Jim Haven, Troy Asplund
PHOTOGRAPHY Steve Bonini (runner), Mark Hooper (product)
“Some runners are for display only,” the copy begins. “Fortunately for them, so are some shoes.” Ooh, harsh words. It’s one thing to attack your competitors, quite another to attack their customers. Here’s the problem: It’s a safe bet that most of the people in Brooks’ target audience have owned a pair of Nikes or Reeboks at one time or another.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
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