What's In A Name?

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Getting the name right, in the case of Euro RSCG, can sometimes get a little confusing.
Euro shops are co-branded: They use both their well-established local name and the newer global network name; the network name can come either first or last.
For instance, the former Dahlin Smith White in Salt Lake City and San Francisco is now Euro RSCG DSW Partners, while Citron Haligman Bedecarre added Euro RSCG on the end. Tatham Euro RSCG in Chicago started with the local name first, but later switched positions.

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