What Margaret Johnson Learned About Instagram and VR From GSP’s Great Recent Ads

Sonic, Dali campaigns explore digital spaces

CANNES, France—Goodby Silverstein & Partners has been doing some fascinating work in the digital space lately, particularly on Instagram with Sonic Square Shakes and in virtual reality with The Dalí Museum's "Dreams of Dalí."

On Wednesday here at the Cannes Lions festival, GSP executive creative director Margaret Johnson sat down with Adweek and explained what was special about those campaigns, and what she learned from exploring those digital landscapes.

She also discusses her other favorite GSP work from the past year—as well as the one non-GSP campaign that wowed her at Tuesday night's Outdoor Lions award show.