What Impresses the Top Digital Creative Leaders?

There’s much debate over the state of digital creativity. A bunch of top digital creative leaders gave a glimpse into the things that impress them most at a panel on Monday to kick off the OMMA Global conference during Advertising Week. Jeff Benjamin, chief creative officer at Crispin Porter + Bogusky, said he believes the banner ad can be a potent creative canvas. Paul Woolmington, founding partner at Naked, is taken with Twitter, citing Twelpforce and a Uniqlo campaign called “Lucky Counter” that lowered the prices on clothing based on tweet volume.

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