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NEW YORK DDB’s “Whassup?” campaign for Budweiser has been the most-awarded TV campaign internationally over the past five years, according to The Gunn Report. Wieden + Kennedy was the most-honored agency, and BBDO was the most-awarded agency network during that time period, per the report.
DDB Chicago’s “Whassup?” campaign, which ran during 2000 and 2001, received more awards between 1999-2003 than any other TV campaign or commercial, according to the report. Inspired by a short film by director Charles Stone III, the campaign spawned multiple executions, including the characters saying “Wasabi?” in a sushi restaurant.
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