Whaddaya Mean, Spending? I'm Making an Investment!

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

While a shaky stock market restrains consumer spending in other areas, it’s pushing up outlays on home improvement. Conducted by Harris Interactive, the Lowe’s Home Improvement Trendex Survey finds homeowners planning to spend nearly $400 per month on average to upgrade their houses. One in 10 expect to spend $10,000 or more on such projects in the next 12 months. Even as they get jittery about other big-ticket spending, 21 percent said they’d “consider taking out a loan or using a credit card to finance a home-improvement project.”

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in