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ATLANTA Swiss soft drink producer Rivella USA has hired WestWayne to re-introduce three beverages, the agency said.
A print and guerrilla marketing campaign will launch in the third quarter for Rivella Red, a whey-based beverage, and diet drinks Rivella Blue and Rivella Green, made with green tea extract. The account will be handled from the agency’s Tampa, Fla., office.
The Atlanta-based indie won the account following a review against several undisclosed Southeast shops. Billings are also undisclosed.
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