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BOSTON WestWayne continues to tweak its senior management team, naming Julianne Coulton svp, media director.
She reports to Joe Caponigro, executive media director. Coulton will lead media planning on the Southeast Toyota Distributors account. Additionally, she is tasked with re-engineering the agency’s digital offering and will contribute extensively to new business efforts.
“Julianne is a seasoned media executive, with deep roots in digital, who has developed and executed marketing and media strategies for a host of national and global brands,” said agency CEO Richard Ward.
Coulton
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