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After a four-month review, WestWayne bested Della Femina, Rothschild, Jeary and Partners, Grey Worldwide, Gotham and Omni Automotive for the Southeast Toyota Distributors’ $70 million advertising account.
“We nailed it on strategy, creative, integrated and our presentation,” said Andrew Jones, president of WestWayne’s Atlanta operations.” We got the impression the guys from New York weren’t really close.”
Incumbents Saatchi & Saatchi in Fort Lauderdale, Fla.; McGee & Starr in Boca Raton, Fla.; and the Moran Group in Baton Rouge, La.,
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