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She majored in theater arts at the University of California at Berkeley, and Karen Evans, incoming chief strategy officer at WestWayne, discovered early on in her career that the marketing arena compares favorably with the stage.
“The second we started to do an ad campaign, I adored it,” she said of her experience working at Bank of America following her graduation in 1981. “It took the creativity [of the theater] without the insane rejection and living hand to mouth.”
The 44-year-old Evans, formerly evp, director of brand planning at Cliff Freeman and Partners, will join Atlanta-based WestWayne on Jan.
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