Westwayne Gets To Sell Retailers, Consumers On Bassett Furniture

Officials with WestWayne here said last week that the agency had been awarded the advertising account of Bassett Furniture Industries, headquartered in Bassett, Va.
The previous agency was Trone Advertising of Greensboro, N.C.
According to Competitive Media Reporting, Bassett Furniture Industries spent just over $1 million on its advertising in 1996 and nearly $750,000 through August of this year. That media budget could go as high as $5 million next year, sources said, as the company continues to establish its Bassett Furniture Direct retail stores.
“They’ve brought in new management, and they’re re-evaluating everything,” said agency managing partner Don Morgan.
The client manufactures a comprehensive range of furniture for the home and office.