Western Consolidates

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Layoffs Affect L.A.; Orange County Closes
LOS ANGELES–Western Initiative Media Worldwide has handed out pink slips to more than 30 employees over the past few weeks as it restructures, and is in talks to hire a senior executive under president Michael Kassan.
Included in the layoffs were senior-level executives in Los Angeles, including executive vice president and marketing director Emil Iannaccone and senior vice president, account services David Bryman. John Vrba, the Orange County chief, and Terry DeVoto, managing director in San Francisco, were also axed.
The cuts were made for efficiencies, and Kassan noted Western has implemented technological and other tactical methods of streamlining its business.





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