West & Vaughan to Promote Sexual Health in National Ads

Herpes Advice Center, a for-profit entity funded by the pharmaceutical industry, hired West & Vaughan of Durham, N.C., to handle its national advertising.
The client, based in Research Triangle Park, N.C., reviewed West & Vaughan along with two undisclosed New York shops.
Although proximity was a factor, West & Vaughan’s “sense of humor in the [ads] they showed us, and a certain directness” appealed to Herpes Advice Center (HAC), said the client’s education director, Charlie Ebel.
West & Vaughan presented a media plan for HAC, and samples of work for other clients, said agency principal Tom Vaughan.
“[HAC] felt like we had the ability to mix a very serious subject with a more realistic [message], not the heavy voice of doom,” Vaughan said.
Indeed, West & Vaughan’s newspaper campaign is far from somber, at least at first glance.