West & Vaughan Is First Ad Partner Of MyDailyHealth

ATLANTA–West & Vaughan has been named the first agency of record for MyDailyHealth.com.
The Web-enabled, corporate health incentive plan, based in Chapel Hill, N.C., picked the Durham, N.C., shop over several undisclosed agencies after a review.
The media budget, which will include trade print, direct mail and Internet advertising, is $1 million.
“[West & Vaughan’s] creativity and their ability to generate leads within a small and tightly defined market niche . . . tipped the scales,” said client president Jess Eberdt.
West & Vaughan will also provide Web site design services for the company, which does not sell merchandise or advertising space. Instead, it sells subscriptions to large employers such as Compaq and Cigna.
–T.W. Sieber