TAMPA, FLA. – West Advertising & Marketing here last week won an account from a new joint venture between Blockbuster Entertainment Corp. and IBM Corp. The only other contender for the NewLeaf Entertainment account, worth $500,000 during the six-month development phase, was Blockbuster’s Kansas City, Mo., agency, Bernstein-Rein.
Copyright Adweek L.P. (1993)
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