"We're shifting consciously from TV to other

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

“We’re shifting consciously from TV to other media, mainly the Internet,” said George Murphy, svp of global brand marketing for DaimlerChrysler. Indeed, TNS reports a 15 percent increase in Internet outlays to $24 million through September, though Murphy, who took issue with the TNS numbers, said it would ultimately be more: $75 million for all of 2006, double last year. “That growth rate may seem like a lot, but [the Web] is more prominent because it is the hub of all our marketing,” Murphy said.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in