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Wendy's has named VML its new creative agency of record without a review, ending its relationship with Publicis Groupe after nearly seven years.
The Kansas City, Mo.-based shop, which is owned by WPP, had been working on the digital side of the Wendy's business since 2012, when it beat four other agencies in a review.
Publicis' New York office—then known as Publicis Kaplan Thaler—first won the entire account in the summer of 2009 by beating out BBH, The Martin Agency, Venables Bell & Partners and incumbent KBS.
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