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BOSTON Wendy’s said it has placed its advertising chores in review and has invited its incumbent shops to participate.
MDC Partners’ Kirshenbaum Bond + Partners is Wendy’s main creative resource. Publicis Groupe’s MediaVest is the lead media shop. Publicis’ Saatchi & Saatchi X and independent Vidal Partnership also work on the brand. All of the shops handle their Wendy’s assignments from their offices in New York.
Wendy’s said all of those agencies would participate in the process and that other shops would be added as the competition progresses.
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