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CHICAGO – Wendy’s Intl. is asking its local co-ops to reevaluate what services they need from their local agencies, which could result in some agency changes if co-ops wish.
Ron Cress, head of the Chicago-area local marketing for Wendy’s said that the intent of the evaluation is not for the local co-ops to change agencies, but just to reconsider what exactly they need out of the local agency. ‘Anytime you reevaluate I suppose it could lead to changes, but that’s not the intent,’ Cress said.
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