Wells Veteran Michael Mark Joins Matthews in San Diego

Former Wells BDDP managing partner/creative director Michael Mark has resurfaced at Capener, Matthews & Walcher, now Matthews/Mark, in San Diego.
Mark, who worked on Wells’ Toys R Us account among others, left the New York shop last month in the wake of its losing the $125 million Procter & Gamble account. He will serve as partner and president/chief creative officer of the 52-person shop, with an estimated $50 million in billings.
“This is a terrific opportunity to build something with someone I respect,” Mark said, referring to the shop’s president, chief executive officer and chairman, Jim Matthews. The two worked together at Hill, Holliday/Altschiller, New York, for five years during the 1980s. “I will continue doing the kind of work [the agency] is proud of, and have my hands on all of our accounts,” Mark added.
Mark declined to comment on whether any of Wells’ clients would accompany him to his new shop.
“I’ve been trying to get him out here for the last five years,” Matthews said. “You don’t continue to grow [as an agency] without adding the level of talent [to assist that growth].”
The agency’s new name reflects Mark’s arrival.
Capener, Matthews & Walcher founder Robert “Buzz” Capener left the agency six years ago, and public relations principal Laura Walcher stepped down to become a consultant to the shop
two years ago. –with Hank Kim