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Shop’s Ex-President Goes to BBDO; Heineken Creative to FCB
NEW YORK–Former Wells BDDP president Bill Perkins has been hired by BBDO to head its Bestfoods U.S. business as executive vice president, senior account director.
Separately, Steve Baer, formerly a managing partner on Wells’ Heineken account, has joined Foote, Cone & Belding as an executive vice president, deputy creative director. That makes Baer, who will oversee AT&T work, No. 2 in his department, reporting to executive creative director Ted Littleford.
“Bill brings terrific energy and experience to our company,” said Tom Carey, BBDO New York’s co-chief executive.
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