Wells Creative Duo Jumps Ship Fenske and Pearson, Team Behind Amstel Ads, Go to Margeotes

Margeotes/Fertitta + Partners has hired away from Wells BDDP the creative team behind Amstel’s “Boyd Garrison and Americans for Disciplined Behavior” campaign, Mark R. Fenske and John Pearson.
Fenske, a copywriter, and Pearson, an art director, began as associate creative directors at Margeotes earlier this month, reporting to creative director Graham Turner. The pair had served at Wells as vice presidents, associate creative directors for two years. They worked on Heineken USA’s Amstel Light, Amstel Bier Lager and Amstel 1870 Pilsner accounts, plus the client’s Murphy’s Irish Stout and Amber brands. The team also worked on Vista, a mutual funds division of Chase Manhattan Corp.
Before joining Wells, Fenske and Pearson worked at McCann-Erickson in New York on the 1-800-Flowers and AT&T Business Services accounts.
“We hired them because they are enormously talented problem solvers,” Margeotes’ Turner said. Despite the creative team’s experience, he said the New York agency will not pursue the Amstel business. “But if a beer account ever happens to be on the loose, these guys would make the agency an even more obvious choice,” he noted.
Yuri Schwalbe, brand manager at Amstel in White Plains, N.Y., said there are “no plans” to move the estimated $20 million Amstel account. “We are very happy with Wells,” he said. He described Fenske and Pearson’s campaign as effective and “breakthrough,” but said the work is based “on an idea that can be developed and built upon by other sources at Wells.”
Fenske and Pearson will work on image television spots for NFL Sunday Ticket, the National Football League’s pay satellite TV service, and print and broadcast work for MediaOne, the broadband services division of U S West, and for The McGraw-Hill Cos.
Leaving Wells here and “joining Margeotes gives us the opportunity to do great work and minimize the layers above us,” said Pearson. Margeotes does not use a title of vice president, Fenske said, “but this job actually carries more responsibilities [than our previous posts].”
The duo replaces Doug Hill and Ken Cills, who left the agency to join BBDO’s New York office in May.