Wellfleet Picks The Best Fruit

Actors dressed as fruit at a casting call is the setup of TV spots breaking this week for Ocean Spray Cranberries’ Wellfleet juices.
Created by Arnold Communications in Boston, three 30-second TV commercials introduce the client’s 100 percent blended juice products. The tagline: “We only pick the best fruit.”
At the time Arnold won the assignment in May, media spending was reported at $12 million. Client executives declined to disclose the budget.
Each of the spots features a specific fruit–a Georgia peach, Granny Smith apple and a cranberry–auditioning before Hollywood-style casting directors for the role of “best fruit” representing three of the four flavors of blended juices.
Barry Boehme, director of brand management at Ocean Spray, said a commitment to advertising year round is being made for the Wellfleet brand.