Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
It's one of the bits of conventional wisdom now accumulating about how the economic downturn will affect people's behavior: After years of frenzied getting and spending, Americans won't be sorry to simplify their lives. The catch is, most Americans already believe they lead simple lives.
In a report summarizing a couple rounds of polling last year (one in January, the other in August), The Barna Group says 84 percent of respondents think they "live a simple life."
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in