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NEW YORK Welch’s TV advertising used to be about cute kids with purple juice moustaches who loved the taste of grape. Today it’s all about mom. Specifically Gen X moms who are taking proactive steps to boost the health of their family.
This change in strategy was reflected in Welch’s new ad campaign that kicked off last night. The new ads, from JWT, New York, claim that Welch’s grape juice has twice the antioxidant power as orange juice.
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