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Schafer Condon Carter in Chicago has created a classic American beer promotion for a venerable German brew.
Instead of going with, say, a crusty Prussian tuba player in lederhosen to push Hacker-Pschorr, the agency fell back on a U.S. beer marketing tradition: the leggy dame, specifically an on-premise team of beauties dubbed “the Weisse Squad.”
“It’s a tried-and-true method,” agency partner Tim Condon acknowledged. The German brewer voiced no objection. “They know there’s a lot of sex in the [U.S.]
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