Weight Watchers wants to be seen less as a plan

Weight Watchers wants to be seen less as a plan or a destination and more as a long-term way of eating that can be integrated into consumers’ lifestyles, sources said. (Low-carb plans traditionally require a more radical change in eating habits). But the brief the finalists were given was described by one source as “pretty broad,” allowing the contenders latitude in determining how to drive memberships. The client is looking for a shop that can provide a broad array of marketing services, including non-traditional tactics.